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Building Relationships with People in Greater China
Media and public relations in East Asia
Internationalization of Japan's community-based organizations (e.g., companies, local governments) is an urgent issue. In particular, building a relationship with the expanding China is extremely important. This session will explore effective ways for Japanese local organizations to incorporate the growth of China and the Greater China region by building on case studies.
Research
China is continuing its economic growth. Economic ties with Hong Kong, Taiwan, and neighboring countries and regions are being strengthened, and the Greater China region is being formed, making the region a growth engine for the global economy. However, Japan-China relations also involve issues such as historical awareness and territorial sovereignty. Some people are concerned that expanding China will disrupt the existing order. So, how should Japanese regions try to build relations with China while taking the above risk factors into account? The Center for East Asian Media Studies at Hokkaido University has been analyzing media trends in East Asia. Based on this foundation, how should we distribute information to the Greater China region, and how can we build good relations with the people of East Asia for the future? We will consider how to do this by taking advantage of the characteristics of organizations that are the sources of the information.
Kohei Watanabe Specially Appointed Professor
