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An Organizational Study of Tourism Associations as DMOs
Focusing on the differences in strategies depending on organizational structures and organizational culture
DMOs (destination management organizations), which are attracting attention as a national policy, are studied, mainly from the perspective of organizational theory.
Research
With the growing interest in the Japanese version of DMO, tourism associations are now expected to play a leading role in the promotion of tourism in the region. However, tourism associations were originally formed for the purpose of resource management, such as conservation associations or trade associations of tourism-related businesses. Therefore, for the tourism association to become a DMO, it has to undergo fundamental changes as an organization. This study examines the nature of such changes from an organizational perspective.
For example, in the field of organization theory, it is said that certainty in consensus building and the means to achieve goals can define the strategy that a leader should adopt, and we believe that these theories can also be applied to tourism associations. By identifying the leaders in a tourism association, their strategies, and how to control the organization based on the organizational structure and culture, we can conduct practical research on how to develop a tourism association into a DMO.Yusuke Ishiguro Associate Professor -
Applied Research on Content Tourism
International comparative study on the propagation and acceptance of culture through content tourism and its application to the planning of tourism town planning measures
We are conducting an international comparative study of content tourism from the perspective of the propagation and reception of pop culture to clarify the role that such tourism plays in understanding others. The knowledge gained through this research is also returned to the fields of tourism and urban planning in the form of specific measures.
Research
Through this research, we are conducting an international joint research project on content tourism (the act of actually visiting a place that is given meaning by a “story” or “work” and its constituent elements, and experiencing the relevant content) with the following three objectives:
First, we will clarify the role that such tourism plays in understanding others by rethinking content tourism from the perspective of the propagation and receipt of pop culture. Secondly, based on this, we will consider how to create a model exchange-oriented tourism town with content at its core. Thirdly, we will focus on the East Asian region, where Japan's geopolitical situation calls for international mutual understanding, and consider the possibilities and challenges that content tourism, triggered by Japanese content, has for Japan's cultural security.Takayoshi Yamamura Professor -
From Landscape to Hometown Revitalization
Creating community value through resident participation
From the perspective of landscape planning, we are researching ways to preserve and utilize the local environment by linking it to people's awareness and social understanding. In recent years, we have been practically researching how values and spatial needs that change with society, such as “health” and “funerals” can be reflected in the landscape.
Research
To conserve and manage local resources through resident participation, the “landscape” approach, which views the region from people's perspective, is very effective. We are developing research on people's and society's landscape perception, and conducting empirical research on how to utilize people’s place attachment in local resource management.
Environmental planning using health resorts (Kurort)
In Germany, medical insurance covers services at government-recognized recuperation and health resorts that make use of the natural environment such as hot springs, the sea, and the climate. In Japan, too, efforts are underway to create health resorts (Kurort) that combine health tourism with local health promotion.
Forest utilization as burial sites:
To utilize forest resources, we are conducting practical research on the development of forest burial sites in Japan, modeled after Germany’s examples. As a new method of managing forests, which account for 70% of Japan’s land area, we are promoting the creation of forest burial sites in various regions as a means of regional management in aging society.Hirofumi Ueda Associate Professor
